Brandon Balentine

9647 West PQ Avenue · Mattawan, MI 49071 · (269)816-1353 · YES@HIRE-BRANDON.COM

20+ years industry experience | + years affiliate marketing experience | Affiliate. Marketing. Expert.

20 years industry experience.

13+ years affiliate marketing experience.

Affiliate. Marketing. Expert.


Experience

Sr. Growth Manager

Perform[cb] Agency

I consistently drove revenue growth through strategic planning and execution, achieving key performance goals for clients. I routinely led client calls with top-level brand executives, presenting strategy and analytics through polished slide decks to align on objectives and foster trust. My efforts secured high-value partnerships, including collaborations with AARP for JustAnswer and NerdWallet and Chamber of Commerce for Dun & Bradstreet. By delivering actionable insights through data analysis, I ensured continuous campaign optimization and success. Additionally, I crafted and implemented affiliate marketing strategies designed to achieve measurable and impactful results.

June 2023 - Nov. 2024
Promoted to Sr. Level May 2024

Affiliate Marketing Director

PointClick, LLC

I led and managed affiliate onboarding, fostering strong relationships and monitoring performance to ensure program success. By leveraging data-driven analysis and strategic initiatives, I optimized campaign budgets and consistently achieved key performance indicators. Collaborating closely with product and creative teams, I developed innovative marketing strategies that enhanced engagement and results. Additionally, I negotiated terms and agreements to secure partnerships that drove significant revenue growth and strengthened program impact.

August 2015 - March 2023

Director of Marketing & Design

PointClick, LLC

I developed and implemented new branding for PointClickTrack.com, ensuring consistency across platforms and strengthening the company's identity in the affiliate marketing space. My work included designing and executing banner ads, landing pages, and enhancements to the affiliate tracking platform to improve user engagement and functionality. Collaborating closely with the development team, I delivered impactful UI/UX solutions that aligned with business goals and elevated the overall affiliate marketing experience.

September 2011 - August 2015

Prepress Manager

Agio Imaging

I managed the prepress department, leading a team responsible for preparing files and ensuring print readiness to maintain consistency and high-quality standards. I directed projects from the prepress stage through installation, coordinating logistics to ensure timely and efficient completion. By collaborating closely with clients and production teams, I upheld brand integrity while delivering results that consistently met or exceeded client expectations.

July 2003 - September 2011

Education

Lynda.com & LinkedIn Learning

Ongoing Professional Development
  • Business Acumen
  • Leadership Styles
  • Servant Leadership
  • Generative Ai
  • UX/UI Design Fundamentals
  • SEO Foundations
  • Google Analytics 4 Essential Training
  • Google AdWords Training
  • Programming (HTML, CSS, PHP, MySQL, JavaScript
September 2013 - Current

Southwestern Michigan College

Associate Degree in Applied Science
Graphic Design & Web Development Track
August 2000 - May 2002

Constantine High School

General studies with electives geared towards technology and design
August 1996 - May 2000

Awards & Certifications

CJ Ambassador Certification Program

2023, 2024
CJ 2023 Ambassador List
Issued Aug 2023 · Expires Jul 2024

Rookie of The Year (2023)

Recognized as Perform[cb]'s top hire in 2023.
Feb 2024

Skills

Affiliate Marketing Core Skills

Interests

Apart from being the best father and husband I can be, I spend my time as a DIY'er fixing up our 10 acre hobby farm. I raise beef, my wife rides horses, and my children raise chickens. I enjoy the connection to nature and hard labor after a day of working in the digital world at my desk.

When I'm not working at my desk or tending to the farm, I also enjoy cooking, woodworking, tree felling, fishing, singing, and golf.

What People Say

Janelle McCoy

Senior Advertising Manager, Ancient Nutrition

"Brandon was the Perform CB agency lead for our brand affiliate program. He has longstanding knowledge of the space with key insights and attention to detail that yielded postive results for our program. Beyond his expertise in the space, he is postive and easy to work with. I felt confident our program was in good hands when he managed it and always had the best interest of the business in mind."

John Doe
Jane Smith

Joshua Tretakoff

Sr. Director Business Development, JustAnswer

"Brandon is the absolute master of the role. He has always delivered, above and beyond, for our brand, our business and our goals. He stands out as a perfect example of what it means to partner with a business and take those goals on as his own, but, most importantly, deliver. He's smart, knows every emerging technology, and he's completely dependable. Hire him now, before I get the opportunity to do so!"

Catherine Ries

Affiliate Account Manager, JustAnswer

"I’ve had the privilege to work with Brandon for JustAnswer’s partnership program and can attest to his incredible relationship building skills. But even more impressive is his resourcefullness, his persistence, and his go-getter POSITIVE energy, all of which make him a force to be reckoned with!"

John Doe